GOOGLE ADS FOR SUBMERSIBLE SOLAR PUMP

Submersible Solar Pump is providing solar water pump in pan India, and they are also pleased to assist farmers through the government scheme in their organization, which is led by a species of dedicated professionals.

When Submersible Solar Pump approached DMABS for its PPC services, they had a very clear and precise goal – generate thousands of leads from farmers. The search inventory on Google network for the target audience was very limited. There were already several established competitors operating in this small, but hyper competitive market. To deliver thousands of leads from such a small target market at a lowest Cost Per Lead was always going to be a tough challenge. It was going to require all our experience and expertise to deliver a perfectly targeted PPC campaign and meet the numbers!

This PPC campaign was launched in March 2022 for 11 months until Jan 2023.

Audience: Our first task was identifying the relevant business audience would be available. First point reference was the client data who was interested in solar water pumps. Second point reference was client’s Google Analytics data of top Indian cities sending most traffic over the past 1 year. Third point reference was search volume extracted from AdWords.

We started the lead generation campaign with Google Search using relevant keywords to attract users looking for solar water pump under Submersible Solar Pump. We realized very quickly that Search traffic was limited, but lead conversion quality was very good.

We achieved fantastic results for our client. Every time leads was increased and approx. 4.5K leads per month. Our client is very happy and fully satisfied with our work.

• 60%reduced cost per conversion
• 1570% traffic increase
• 271% increase in customer inquiries